Latest UK pest control and management news for professionals

25 January 2023

Alex Ashmore appointed as CEO of Pelsis Group


Pelsis Group is delighted to announce the appointment of Alex Ashmore as Chief Executive Officer (CEO), effective from 1 February 2023.


Alex brings a wealth of global leadership experience with a proven track record in international growth, business transformation, cultural development, and integration.

With over 30 years of cross-industry experience in the automotive aftermarket and the broader industrial sector, Alex joins Pelsis as it continues to accelerate its development as the leading technical product manufacturer and distributor to the global pest control industry. 

Previously, Alex led the Delphi Technologies Aftermarket Business Unit, within NYSE listed BorgWarner Inc., driving significant growth and profitability improvement. 

Prior to joining Delphi in 2017, Alex served as Senior Group Vice President and Lead Division Manager of ABB’s Electrification Division in Asia.

He started his career with TRW in 1990, where he spent 25 years in positions of increasing seniority across both Europe and Asia-Pacific and ultimately served as Vice President of Global Aftermarket.  

Commenting on the appointment, Martin Schwab, Managing Partner at Pamplona, said:

“I am very pleased to welcome Alex to Pelsis. His deep, hands-on experience within complex global businesses makes him the ideal choice to accelerate Pelsis’ growth and capture the significant opportunities ahead of us, as well as continue to drive consolidation within the industry following the acquisition of Brandenburg and Sanitrade last year”.

Alex Ashmore added: “I am delighted to join the Pelsis team at this exciting time for the company. Pelsis is known for its leading role in driving quality and innovation in the pest control market, and I look forward to working with our customers, suppliers and colleagues to address the needs of the industry, and continue to drive sustained growth”.

Alex assumes the role from interim CEO, Derek Whitworth, who will continue at the firm as Non-Executive Chairman of Pelsis Group. 


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