PPC116 | Pests in the press

Early April saw a burst of broadcast activity after BPCA was once more invited to comment on ‘ratflation’ figures provided by insurer Direct Line.

With appearances on radio and television, BPCA’s Natalie Bungay had an entire day booked out for ‘ratflation’ interviews, with several more coming in over the following days and weeks.

BPCA’s position as the voice of authority for the sector is reflected by the media enquiries received weekly from print, online, radio and television journalists and programme-makers including BBC Breakfast, BBC Radio 4, iNews, The Mirror and The Sunday Telegraph.

Online and in print, a warning to be wary of gulls during breeding season proved popular, featuring in multiple titles – and even ending up in the satirical Facebook group Angry People in Local Newspapers.

Articles highlighting invasive species week and adult moth emergence helped spread the message that BPCA members have a wide and varying skill set. Targeted work in support of BPCA’s lobbying efforts included a press release highlighting the concerns around the government’s proposed glue board licensing scheme.

Our ‘seven springtime tasks’ release also reminded householders of simple steps they can take to help prevent pest issues.

In June, BPCA issued a press release linking to its manifesto and setting out its key policy demands ahead of the General Election.

Top 3 headlines

Are you allowed to hit a seagull if it tries to steal your food? - The Argus (link)
Brits are only just realising what happens when catching grey squirrels – and it’s dark - Mirror (link)
Britain’s pest problem: In places where society fails, vermin flourish - ITVX (link)

Total articles to-date: 2,204

Total circulation 2024: 252,987,027

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