In this video, Dr Poppy Wilde, Lecturer in Media and Communication, Birmingham City University, will explore the ways in which the service industry has changed through a process of Uberfication, a business model based on linking customers and services, and taking a hefty profit as it does so.

She discusses ways in which workers need to be prepared for the influx of measures in social capital, personal branding, and media presence to keep up with these growing trends, whilst being aware of the pitfalls they present.

This presentation premiered at PestExtra 2021: the pest management show online. 

The British Pest Control Association (BPCA) hosts these free events so everyone interested in pest management can learn, share and connect.

This video is intended for those working in the pest management sector.

Information correct at time of filming.

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